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For CMOs, cofounders and heads of growth

Your company needs a face. It already has one.

Founder-led content as a growth channel: cheaper ads, inbound deals, a category people associate with your name. Built once, run by your team by month three.

Apply for a discovery call
Bring the founder to the call, or come first and bring the case back.
Outcomes

What it builds for the company.

A growth channel with a cost structure that improves every month, run by your team by month three.

Cheaper ads

Organic winners become ad creatives that already proved themselves. Lower CPM, lower cost per lead.

Deals that walk in

Partnerships, pilots, inbound. One winning video opens more doors than a quarter of outreach.

A brand people know

When a buyer, an investor or a hire searches your category, they find your face first.

A moat

Attention compounds. Competitors can copy your product in a weekend. Your voice stays yours.

A reliable content factory

15 videos per production day, month after month. You never write a script. The system survives your calendar.
// how it runs: one production day per month, batched in San Francisco, everything else remote. By month three your team runs the loop.
The shift

You are in the market of leading a transformation.

A product solves a problem. Today anyone can build one with AI. To lead a transformation, your ideas need to travel further than your competitors' budget.

PRODUCT MARKET · PAY EVERY TIMEIDEA MARKET · EARN ONCE, REUSE BudgetAdsBuyer $rented attentionhalf of every dollar educates the market for the name they already know Your ideasAttention BuyersInvestorsHires and partnersCheaper ads formatsowned · compounds · stays yours if you pivot
// two routes to the same buyer. The product market rents attention and pays every time. The idea market earns it once, and the same attention serves buyers, investors, hires, partners and your ad account.
$27,000
What one million views cost in ads.
$0
What they cost when your ideas carry them.
// an asset that compounds, and stays yours even if you pivot your product or your market.
Why now

Attention compounds like equity.

Entering late costs more every quarter. We are living through the biggest attention transfer since the beginning of social media: the AI wave. The founders who own their story today will be uncatchable in eighteen months.

TODAYMONTH 6MONTH 12MONTH 18 THE MOAT OWN YOUR STORY NOW COMPETITOR STARTS AT MONTH 6 ATTENTION (OWNED)
// illustrative curves. The point is the shape: the gap between the founder who starts now and the one who starts in six months keeps widening. Competitors can copy the product. They cannot buy back the months.
Named cases

Different markets. Same machine.

Food, hardware, DTC, apps, B2B. The formats change, the loop stays.

1M

Spaccanapoli

food · 25-seat pizzeria
1M followers in 24 months. 50M views in the first 12 months, then 50M+ a month. Franchise requests from five countries.
Read the case →
7M

Lexip

gaming hardware
7M views in 2 months. First video 1.3M. Facecam formats built around the founder.
3.7M

Otypo

signage DTC
3.7M views in 3 months from zero, four platforms. 30+ videos a month from an original format.
€96 → €36

Williwaw

design DTC · €999 product
Cost per new customer divided by almost three after the viral videos. Sold out in 2 weeks.
1,800

Kubbo

consumer app · habit tracker
0 to 1,800 Google Play reviews and 600+ on iOS in 6 months. 100 pieces of content a month, best performers pushed with ads.
350

Le Comptoir de l’Éclairage

B2B · franchise
350 franchise candidates in 2 months. Niche B2B content, 0 to 30k followers in year one.
The program

Founder Brand Program. Three months. You leave with the machine.

Done with you, with coaching and training. The outcome is a factory your team runs.

You get
What it means
When
A format library that fits you
8 to 12 formats mined from your ideas and built around your face and your way of talking. Tested on data.
Month 1
A month of content per production day
15 videos per day, cut per platform. Three days over the program. Zero scripts on your side.
Monthly
A data loop that picks winners
Every video read against the format's expected distribution. Losers killed, winners doubled. Winners feed your ad account.
Ongoing
The machine, handed over
Templates, playbook, format library, data log. Your team runs the loop. You own all of it.
Month 3
MONTH 1MONTH 2MONTH 3 Test wideIterateDouble down, hand off mimetic + original formatsproduction day 1 kill the losers, sharpen winnersproduction day 2 templates, playbook, your team runs itproduction day 3
// months 1 and 2 test wide, mimetic and original. Month 3 doubles down on the winning dice and templatizes them.
Production days are batched into one San Francisco week per month. Four founder slots exist. Physically. When the week is full, it's full.
Apply for a discovery call
Pricing on the call. Premium, in-person, done with you.
Fit
This is for you if
  • Your founder is credible on camera and has ten free hours a month
  • You want a channel your team owns after three months
  • You already run paid and want cheaper creatives
  • Your category is being defined right now and you want the name on it
This is for someone else if
  • The founder will not show up
  • You want a brand account without a face
  • You measure success in views alone
  • You need an agency to run it forever
Questions founders ask
What exactly do I get after three months?

A format library (8 to 12 formats proven on your data), three months of published content, the templates and the playbook to keep producing without me, and a data log of what worked. You own all of it.

Do you guarantee views?

No. I guarantee the system and the volume: formats, production days, 15 videos per day, data-driven iteration. The platform decides the timing.

Which platforms?

Where your buyers and your peers are. For most tech founders in 2026 that means X, LinkedIn and short-form video (TikTok, Reels, Shorts). Formats are designed once and cut per platform.

How much of my time?

One production day per month, plus a 45-minute data call. Between those, nothing. No scripts to write, no posts to approve one by one.

Do I need to be in San Francisco?

Production days happen in San Francisco, batched into one week per month. If you can fly in for a day, it works. Everything else is remote.

How much does it cost?

It is a premium, done-with-you program. Pricing is discussed on the call once we both know it is a fit.

Your next million views are already in your head.

Apply for a discovery call
Four founder slots per month. Applications reviewed within 24 hours.