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Founder Brand Program · San Francisco
For SaaS and AI founders

Win the idea market before the product market.

One million views cost your competitors about $27,000 in ads. Your ideas can get them for free, and turn them into deals, cheaper ads and a brand people know.

Apply for a discovery call
30 minutes. No deck needed. If the fit is wrong, I'll tell you on the call.
Named proof only
1M
followers · Spaccanapoli
24 months. A 25-seat pizzeria in France. 250+ videos, one franchise request a week.
7M
views · Lexip
2 months. Gaming hardware. First video: 1.3M.
3.7M
views · Otypo
3 months, from zero. Signage DTC. TikTok, Reels, Shorts.
Sold out
in 2 weeks · Williwaw
A €999 design product. 3M views in 10 days.
// every number comes from a named client and can be checked on their account. No anonymous totals.
Outcomes

What the program builds.

Anyone can rent a camera crew for a day. The value is the machine around the footage, and what the machine produces.

A reliable content factory

15 videos per production day, month after month. You never write a script. The system survives your calendar.

Ideas that stick

Your thinking, mined and packaged into formats built for memory and for sharing. It sounds like you on your best day.

Creative-led growth

Attention before sales. A growth engine that scales without extra headcount or ad budget.

A brand people know

When a buyer, an investor or a hire searches your category, they find your face first.

Deals that walk in

Partnerships, pilots, inbound. One winning video opens more doors than a quarter of outreach.

Cheaper ads

Organic winners become ad creatives that already proved themselves. Lower CPM, lower cost per lead.

A moat

Attention compounds. Competitors can copy your product in a weekend. Your voice stays yours.
// how it runs: one production day per month, batched in San Francisco, everything else remote. By month three your team runs the loop.
The myth

Build a great product and it sells itself.

I can tell you firsthand: it's a lie.

I've watched founders build life-changing products in AI, in medical, in education. Objectively better than what existed. And they couldn't grow fast enough to make the change they wanted.

Time is the worst enemy of your ideas. Without velocity, even a great idea gets forgotten. So you try what every founder tries.

A ghostwriter

You end up sounding like a LinkedIn template.

An agency retainer

A monthly batch of forgettable clips. Or a filmmaker for a day: footage, no system.

AI outreach, a GTM engineer, a CRM pipeline

And the number of meetings stays too small for your ambitions.
For every dollar you spend promoting your product, half of it works for your competitor. The customer you educated buys the name he already knows.
The shift

You are in the market of leading a transformation.

A product solves a problem. Today anyone can build one with AI. To lead a transformation, your ideas need to travel further than your competitors' budget.

PRODUCT MARKET · PAY EVERY TIMEIDEA MARKET · EARN ONCE, REUSE BudgetAdsBuyer $rented attentionhalf of every dollar educates the market for the name they already know Your ideasAttention BuyersInvestorsHires and partnersCheaper ads formatsowned · compounds · stays yours if you pivot
// two routes to the same buyer. The product market rents attention and pays every time. The idea market earns it once, and the same attention serves buyers, investors, hires, partners and your ad account.
$27,000
What one million views cost in ads.
$0
What they cost when your ideas carry them.
// an asset that compounds, and stays yours even if you pivot your product or your market.
Why now

Attention compounds like equity.

Entering late costs more every quarter. We are living through the biggest attention transfer since the beginning of social media: the AI wave. The founders who own their story today will be uncatchable in eighteen months.

TODAYMONTH 6MONTH 12MONTH 18 THE MOAT OWN YOUR STORY NOW COMPETITOR STARTS AT MONTH 6 ATTENTION (OWNED)
// illustrative curves. The point is the shape: the gap between the founder who starts now and the one who starts in six months keeps widening. Competitors can copy the product. They cannot buy back the months.
The method

A self-improving content factory. Built with science, run on data.

A loop, run monthly. Each turn makes the next one better, and by month three your team turns it.

Mineyour ideasDesignformatsShootone batch dayPublishcut per platformDatapicks winners SELF-IMPROVING the machine YOUR TIMEone production day per monthnothing else, no scripts MY TIMEeverything elsemining, formats, direction,data, iteration MONTH 3your team runs the looptemplates handed off OUTPUT PER LOOP 15 videosfrom one day 8 to 12formats in the library a month of content
// your input is one production day. Everything else, mining, format design, direction, data, iteration, is the work. The footage is the cheap part.
01 · Mine

Your ideas, extracted.

Deep listening, then on-camera improvisation. Your natural language surfaces, and with it the ideas you don't know you have. I coach live.
02 · Roll

Formats as dice.

Each format is a die: a few faces, one big number. We test mimetic formats (what already performs on-platform) and original formats built around you, your face, your way of talking.
03 · Keep

Data picks the winners.

Winning formats become templates. Underperformers get iterated or killed. That judgment is the part nobody has managed to copy.
The dice

Fifteen videos. Most will be quiet. That is the design.

A format is a die with a few faces and one big number. One production day rolls fifteen of them. The job is to find the dice with the biggest top face, and roll them again.

1k10k100k1M15 VIDEOS · ONE DAY · SORTED BY VIEWS LOG SCALE · ILLUSTRATIVE THE DICE THAT HIT MOST VIDEOS LAND HERE. THAT IS NORMAL.
// illustrative distribution of one production day. The system guarantees the volume. The platform picks the winners. Then we make more of the winners.
Honest expectations

Some videos will do two thousand views. Statistically, some will do hundreds of thousands. Then millions. I guarantee the system and the volume. The platform decides the timing. Anyone who promises you an exact view count is lying to you.

Proof

Two years ago, nobody outside his street had heard of him.

A twenty-five seat pizzeria in France. Strong ideas, a small following, a business living on word of mouth.

We built his formats. We shot in batches. We let the data decide.

Two years later: one million followers. 50M views in the first twelve months, 50M+ a month now. A franchise request every week, from five countries. Deals walked in. Ads got cheaper. He became the face of his market.

He sells pizza.

You are building AI. Your ideas are what the entire world wants to hear about right now. Imagine the same mechanism pointed at your market.

Spaccanapoli1M followers · 24 months
50M+views per month today
5 countriesfranchise requests
The program

Founder Brand Program. Three months. You leave with the machine.

Done with you, with coaching and training. The outcome is a factory your team runs.

You get
What it means
When
A format library that fits you
8 to 12 formats mined from your ideas and built around your face and your way of talking. Tested on data.
Month 1
A month of content per production day
15 videos per day, cut per platform. Three days over the program. Zero scripts on your side.
Monthly
A data loop that picks winners
Every video read against the format's expected distribution. Losers killed, winners doubled. Winners feed your ad account.
Ongoing
The machine, handed over
Templates, playbook, format library, data log. Your team runs the loop. You own all of it.
Month 3
MONTH 1MONTH 2MONTH 3 Test wideIterateDouble down, hand off mimetic + original formatsproduction day 1 kill the losers, sharpen winnersproduction day 2 templates, playbook, your team runs itproduction day 3
// months 1 and 2 test wide, mimetic and original. Month 3 doubles down on the winning dice and templatizes them.
Production days are batched into one San Francisco week per month. Four founder slots exist. Physically. When the week is full, it's full.
Apply for a discovery call
Pricing on the call. Premium, in-person, done with you.
Fit
This is for you if
  • You're a SaaS or AI founder, based in or reachable from the Bay Area
  • You'll be on camera yourself
  • Your voice is the growth channel
  • You have ideas and you're willing to say them out loud
This is for someone else if
  • You want a faceless brand account
  • You're looking for a ghostwriter
  • You need a guaranteed view count
  • You want to delegate the strategy and disappear
Who runs the machine

Louis Korczowski

  • PhD in AI and neuroscience
  • Startup founder · Silicon Valley alumnus
  • 400M+ organic views · named clients, two years
  • Grenoble, France · one week per month in San Francisco

I'm direct and I'm precise. If the fit is wrong, I'll tell you on the call. And yes, with my French accent, it'll sound mean. If it's a match, I'll bring good cheese and wine.

Read the story
Application

Apply for a discovery call.

Three steps, two minutes.

Who are you?

// so I know who I'm reading about.

Your company.

// what I read before the call. Short answers are fine.

Pick a slot.

// 30 minutes, video call.
Your answers go to Louis only. No newsletter unless you ask. Privacy.
Questions founders ask
What exactly do I get after three months?

A format library (8 to 12 formats proven on your data), three months of published content, the templates and the playbook to keep producing without me, and a data log of what worked. You own all of it.

Do you guarantee views?

No. I guarantee the system and the volume: formats, production days, 15 videos per day, data-driven iteration. The platform decides the timing.

Which platforms?

Where your buyers and your peers are. For most tech founders in 2026 that means X, LinkedIn and short-form video (TikTok, Reels, Shorts). Formats are designed once and cut per platform.

How much of my time?

One production day per month, plus a 45-minute data call. Between those, nothing. No scripts to write, no posts to approve one by one.

Do I need to be in San Francisco?

Production days happen in San Francisco, batched into one week per month. If you can fly in for a day, it works. Everything else is remote.

How much does it cost?

It is a premium, done-with-you program. Pricing is discussed on the call once we both know it is a fit.

Your next million views are already in your head.

Apply for a discovery call
Four founder slots per month. Applications reviewed within 24 hours.