For founders who will be on camera

Your ideas are the product nobody can copy.

A content factory built around your face and your way of talking. Ideas that stick, a brand people know, and a voice that transfers to your next venture if this one pivots.

Apply for a discovery call

30 minutes. Bring your ideas.

Outcomes

What it builds for you.

A production system that makes your ideas travel, and stays yours when the company changes.

Ideas that stick

Your thinking, mined and packaged into formats built for memory and for sharing. It sounds like you on your best day.

A brand people know

When a buyer, an investor or a hire searches your category, they find your face first.

A reliable content factory

15 videos per production day, month after month. You never write a script. The system survives your calendar.

Deals that walk in

Partnerships, pilots, inbound. One winning video opens more doors than a quarter of outreach.

A moat

Attention compounds. Competitors can copy your product in a weekend. Your voice stays yours.

// how it runs: one production day per month, batched in San Francisco, everything else remote. By month three your team runs the loop.

The myth

Build a great product and it sells itself.

I can tell you firsthand: it's a lie.

I've watched founders build life-changing products in AI, in medical, in education. Objectively better than what existed. And they couldn't grow fast enough to make the change they wanted.

Time is the worst enemy of your ideas. Without velocity, even a great idea gets forgotten. So you try what every founder tries.

A ghostwriter

You end up sounding like a LinkedIn template.

An agency retainer

A monthly batch of forgettable clips. Or a filmmaker for a day: footage, no system.

AI outreach, a GTM engineer, a CRM pipeline

And the number of meetings stays too small for your ambitions.

For every dollar you spend promoting your product, half of it works for your competitor. The customer you educated buys the name he already knows.

The method

A self-improving content factory. Built with science, run on data.

A loop, run monthly. Each turn makes the next one better, and by month three your team turns it.

// your input is one production day. Everything else, mining, format design, direction, data, iteration, is the work. The footage is the cheap part.

01 · Mine

Your ideas, extracted.

Deep listening, then on-camera improvisation. Your natural language surfaces, and with it the ideas you don't know you have. I coach live.

02 · Roll

Formats as dice.

Each format is a die: a few faces, one big number. We test mimetic formats (what already performs on-platform) and original formats built around you, your face, your way of talking.

03 · Keep

Data picks the winners.

Winning formats become templates. Underperformers get iterated or killed. That judgment is the part nobody has managed to copy.

Honest expectations

Some videos will do two thousand views. Statistically, some will do hundreds of thousands. Then millions. I guarantee the system and the volume. The platform decides the timing. Anyone who promises you an exact view count is lying to you.

Proof

Two years ago, nobody outside his street had heard of him.

A twenty-five seat pizzeria in France. Strong ideas, a small following, a business living on word of mouth.

We built his formats. We shot in batches. We let the data decide.

Two years later: one million followers. 50M views in the first twelve months, 50M+ a month now. A franchise request every week, from five countries. Deals walked in. Ads got cheaper. He became the face of his market.

He sells pizza.

You are building AI. Your ideas are what the entire world wants to hear about right now. Imagine the same mechanism pointed at your market.

Spaccanapoli1M followers · 24 months

50M+views per month today

5 countriesfranchise requests

The program

Founder Brand Program. Three months. You leave with the machine.

Done with you, with coaching and training. The outcome is a factory your team runs.

You get

What it means

When

A format library that fits you

8 to 12 formats mined from your ideas and built around your face and your way of talking. Tested on data.

Month 1

A month of content per production day

15 videos per day, cut per platform. Three days over the program. Zero scripts on your side.

Monthly

A data loop that picks winners

Every video read against the format's expected distribution. Losers killed, winners doubled. Winners feed your ad account.

Ongoing

The machine, handed over

Templates, playbook, format library, data log. Your team runs the loop. You own all of it.

Month 3

// months 1 and 2 test wide, mimetic and original. Month 3 doubles down on the winning dice and templatizes them.

Production days are batched into one San Francisco week per month. Four founder slots exist. Physically. When the week is full, it's full.

Apply for a discovery call

Pricing on the call. Premium, in-person, done with you.

Fit

This is for you if

You're a SaaS or AI founder, based in or reachable from the Bay Area
You'll be on camera yourself
Your voice is the growth channel
You have ideas and you're willing to say them out loud

This is for someone else if

You want a faceless brand account
You're looking for a ghostwriter
You need a guaranteed view count
You want to delegate the strategy and disappear

Questions founders ask

What exactly do I get after three months?

A format library (8 to 12 formats proven on your data), three months of published content, the templates and the playbook to keep producing without me, and a data log of what worked. You own all of it.

Do you guarantee views?

No. I guarantee the system and the volume: formats, production days, 15 videos per day, data-driven iteration. The platform decides the timing.

Which platforms?

Where your buyers and your peers are. For most tech founders in 2026 that means X, LinkedIn and short-form video (TikTok, Reels, Shorts). Formats are designed once and cut per platform.

How much of my time?

One production day per month, plus a 45-minute data call. Between those, nothing. No scripts to write, no posts to approve one by one.

Do I need to be in San Francisco?

Production days happen in San Francisco, batched into one week per month. If you can fly in for a day, it works. Everything else is remote.

How much does it cost?

It is a premium, done-with-you program. Pricing is discussed on the call once we both know it is a fit.

Your next million views are already in your head.

Apply for a discovery call

Four founder slots per month. Applications reviewed within 24 hours.