STATUR Ideashttps://statur.co/Notes from the production roomWin the idea market before the product markethttps://statur.co/blog/idea-market-before-product-markethttps://statur.co/blog/idea-market-before-product-marketWed, 23 Sep 2026 00:00:00 GMTWhy SaaS and AI founders who own their ideas in public launch cheaper, raise easier and survive pivots. The thesis behind STATUR.The dice system: why most of your videos should be quiethttps://statur.co/blog/dice-system-formatshttps://statur.co/blog/dice-system-formatsTue, 22 Sep 2026 00:00:00 GMTA format is a die with a few faces and one big number. How founders should design, roll and keep short-form formats, and why a flop rate is part of the plan.Why your ghostwritten LinkedIn sounds like everyone elsehttps://statur.co/blog/ghostwriter-vs-founder-voicehttps://statur.co/blog/ghostwriter-vs-founder-voiceMon, 21 Sep 2026 00:00:00 GMTGhostwriters optimize sentences. Buyers follow a way of thinking. How to capture a founder's real voice on camera and turn it into formats.Organic winners make your ads cheaper: the Williwaw numbershttps://statur.co/blog/organic-winners-cheaper-adshttps://statur.co/blog/organic-winners-cheaper-adsSun, 20 Sep 2026 00:00:00 GMTWilliwaw divided its cost per new customer by almost three, from €96 to €36, after viral videos went into its ads. Why organic testing should feed paid.